In September 2006, Tom Bade founded Triple E. Over the past 11 years within KPMG, he has slowly but surely built up his own field of work Nature and Economy, specialising in mapping the benefits of nature and landscape. Unlike in other cost-benefit analyses, the methodology he has developed here focuses entirely on real money flows, with financing opportunities as an extension. With Triple E, he wants to further develop this field of work. He also wants to have the space to put ideas into practice, in which the concept of the experience economy should play a leading role alongside the hard economy.